Quick facts
- 61% have an annual household income of $50,000 or more.
- 71% own their own home.
- 63% are college educated.
- 83% are employed.
- 67% have children under the age of 17 living at home. -Baby boomers are 22% more likely to have taken a domestic round trip flight in the past year than the rest of the central Indiana market.
- 66% spend $100 or more on groceries each week.
- 83% own a computer.
- 79% ate at a fast food restaurant in the past week.
- Boomers are 25% more likely than other central Indiana adults to play tennis.
- 39% have stocks or stock options.
- 34% bought furniture in the past year.
Gen X
Generation X is now reaching middle adulthood and is focusing on raising children and building households. They have large grocery expenditures and are buying household items and making investments. To reach this important segment of the population, advertisers turn to The Star's solutions. From INtake to the daily Star, you can be assured your are targeting Gen X consumers.
Top-performing products
Advertise in these Star Media products to connect with potential customers.
Daily Classifieds
Linking buyers to sellers each day, The Star's Daily Classifieds are Central Indiana's largest marketplace.
Sunday Star
Each Sunday, more than 700,000 Central Indiana adults turn to the Sunday Star for news and an array of sections targeted by demographics and lifestyle interest.
Indy.com The Magazine
Target Indy's younger, socially active adults with an ad in Indy.com The Magazine.
CareerBuilder
Every Sunday, CareerBuilder unites thousands of job seekers with Central Indiana's premier employers.