How it works

Pick the type of customer you want to target from the list above. We'll show you some of our products and advertising bundles that will help you reach those consumers.
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Quick facts

  • 17% have a household income between $100,000 and $249,000.
  • 76% are homeowners. -77% are registered to vote.
  • 61% are married. -65% are employed full time.
  • 80% have used a credit card in the past three months.
  • 50% have attended a professional sporting event in the last six months. -70% have accessed the Internet in the last month.
  • 77% have life insurance coverage.
  • 81% have bought from hardware stores in the last year.

Men

More than 564,000 men reside in central Indiana. Whether cating up on their favorite hometown teams, or reading about the latest business mergers, men want news they can trust. That is why so many turn to The Star for their information. By utilizing the various Star vehicles, advertisers know they are reaching men through central Indiana's number one media source.

Top-performing products

Advertise in these Star Media products to connect with potential customers.
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Daily Business

A daily section covering the changes taking place in the city and state's business environment
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Daily Sports

As the self-described "Amateur Sports Capital of the World," Indiana is hooked on sports. The Star's daily Sports section covers everything Central Indiana readers are looking for to stay ahead of the game.
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Sunday Star

Each Sunday, more than 700,000 Central Indiana adults turn to the Sunday Star for news and an array of sections targeted by demographics and lifestyle interest.
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Cars.com Classifieds

Potential buyers can view more than 25,000 cars daily in Cars.com Classifieds.
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StarDirect

From sophisticated marketing analysis and list generation to cost-effective design and mail services, StarDirect can handle all aspects of your direct mail campaign.