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When people in central Indiana are searching for new and used cars, they turn to Cars.com. Star Media leverages this nationally known brand both in print and online. The online version is available 24/7, and provides users with the ability to compare makes and models; check inventories; search by make, model and price; read reviews; and get other up-to-date vehicle information.
Audience
- 258,648 adults in the Indianapolis Metropolitan market plan to buy a new or used vehicle or lease in the upcoming year.
- 48% of local Cars.com viewers are male and 52% are female.
- The average household income of viewers is $83,447.
- The average age of Cars.com viewers is 35.
- 52% have children in the home and 62% of these children are teenagers.
- Star Media’s Cars.com product has over 194,000 monthly page views.