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Every Saturday, the Cars.com print section is published in The Indianapolis Star, providing local dealers with a destination location to promote their available inventory and sales. To attract regular readers, this section offers articles on new models, local owners, the popular Click and Clack column, and an auto crossword puzzle, creating a great environment for auto advertising.
Audience
- More than half of Cars.com classified readers are actively searching for a vehicle.
- Saturday readership: 463,724.
- Average age of readers: 45
- Cars.com print readers are 62% male and 38% female.
- Among readers, 42% have household incomes greater than $50,000.
- Overall, 71% are currently employed.