HomeFinder.com

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This site lets IndyStar.com visitors search local real estate by location and several other variables. It also features a database of Indianapolis-area real estate transactions and articles on buying, selling and financing your home.

http://www.indystar.com/homes

Audience

  • 43,089 central Indiana adults plan to purchase a home (next 12 months).
  • 78% of Homefinder.com’s viewers are Adults 25-54.
  • Homefinder viewers are 20% more likely to have household incomes of $100K+.
  • 87% are employed.
  • 50% are current homeowners, while 41% are renters.
  • Homefinder.com viewers are 3x more likely to reference Homefinder – print section.
  • Total monthly page views:  81,895.
Sources: SiteCatalyst 2009, 2009 Scarborough Data, R2, and 2007 Scarborough Market Study.

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