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Every Sunday, the HomeFinder print section is published in The Star. It provides readers with a tour of a local home, profiles of communities, open house information, and homes for sale.

Audience

  • 43,089 central Indiana adults plan to purchase a home (next 12 months).
  • Homefinder readers are 44% male and 56% female.
  • 69% are employed.
  • Homefinder readers are 42% more likely to hold a post graduate degree.
  • Homefinder readers are 49% more likely to have a household income of $150K+.
  • 79% of Homefinder print readers are current homeowners while 19% are renters.
  • Sunday readership:  652,575.
Sources: 2009 Scarborough Data, R2 and 2007 Scarborough Market Study.

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