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Deals.Indy.com attracts people who like to save money. The site features coupons from local retailers, restaurants and service providers. It also has a place where bargain hunters can share their bounty or post free classifieds, and it provides links to weekly inserts and national coupons.
Audience
- Deals.Indy.com’s total monthly page views: 132,806
- 14% (or 176,774) of metro area adults downloaded coupons from the Internet (past 30 days).
- 58% women; 42% men.
- Upscale college educated families with children.
- Power Internet users: 2x more likely to spend 20 hours per week on the Internet.
- 74% also look to their Sunday newspapers for coupons.