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This weekly publication targets The Star’s Sunday female readers. It covers fashion, décor, travel, books, healthy living, the arts and more.
Audience
- 484,581 weekly readers
- 58% are women and 42% are men.
- Eight out of ten are homeowners.
- More than half (58%) are married.
- 54% are adults 25-54
- 26% more likely to have a post graduate degree
- 11% more likely to have a household income $150K+
- There are over 600,000 enthusiasts of the arts across the Indianapolis Metropolitan market.
- Over $72 million is spent by local adults on books each year.
Readership
Each week, more than 380,000 readers pick up The Star’s Sunday features section. Of those readers:
- 57% are women
- 61% attend cultural events on a regular basis
- 57% have a HHI of 50,000+
And they enjoy gardening, volunteer work, sewing/crafts and food. Plus, their purchase plans include furniture and HDTV.
Sources: 2007 Scarborough Market Study, 2009 Scarborough Data, R2, and 2009 Claritas Data.