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One Sunday each month, this quarter-fold is distributed inside The Star. It contains discounts and special offers from local retailers, restaurants and service providers. Its money-saving coupons are sought after by Star readers looking for great local deals. Advertisers benefit from additional reach online at Deals.Indy.com.
Audience
- Distributed one Sunday each month.
- Sunday readership: 652,575.
- 67% (or 826,862) of metro area adults consider themselves “heavy coupon” users.
- 61% of this audience are Adults 18-49.
- Average household income: $75,441.
- 6 out of 10 prefer to find their coupons in the Sunday newspaper.