Extra

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In The Star each weekday, Extra is the place for crosswords, comics and puzzles!  It contains tv highlights for the prime time viewers along with a series of advice columns.  This daily section is a first stop for entertainment.

Audience

  • Weekly Readership:  419,527
  • 86% are 35+
  • 52% have a household income $50K+
  • 85% are homeowners
  • 22% more likely to have eaten 10+ times at a sit-down restaurant (past 30 days)
  • Top 3 items plan to purchase:  (1) computer  (2) furniture  (3) mattress
  • 8 out of 10 purchased home improvement supplies

Sources:  2010 Scarborough Data, R1 and 2009 Scarborough Indianapolis Market Study.

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