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This Saturday section helps readers finish projects the easy way! From planting a garden to updating drab decorations, readers find ways to save a little money and find success with new and innovative projects around the house.
Audience
- Saturday readership: 445,264
- Home & Garden readership: 366,628
- Central Indiana adults spent $1.8 billion on household furnishings & appliances in 2009.
- 47% more likely to spend $10K+ on future home improvements
- 80,663 plan to purchase a major appliance (next 12 months)
- 108,211 plan to purchase furniture (next 12 months)
- 58% are women
- Average household income: $72,091
- 70% are married
- 90% are homeowners
- 25% more likely to have a post grad degree
Sources: 2009 Claritas Data, 2010 Scarborough Data, R1, and 2009 Scarborough Indianapolis Market Study.