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In a section all its own, movies has a place of prominence in Friday’s Indianapolis Star.
By giving Movies its own section front, more readers are drawn to the content and your ads. You’ll reach people who are planning social time over the weekend. And, Movies will lead into the Extra content which includes the popular comics and puzzles.
Audience
When you advertise in Friday’s Movie section, you will reach 272,677 readers. Of those:
- 57% are men
- 88% are homeowners
- 64% have a HHI of 50,000+
- And they are 79% more likely to have attended 3 or more movies over the past 30 days. PLUS, they eat at restaurants 10 or more times a month!
Sources: 2009 Scarborough, R2 and 2009 Scarborough Indianapolis Market Study