News

View larger image

Seven days a week, hundreds of thousands of Hoosiers turn to the A section of The Indianapolis Star for their local, world and national news. The most-read section of the paper, it delivers the broadest audience of the regular daily sections. In addition to news, it also contains weather, editorials, a daily entertainment page, and the Business pages.

Audience

  • Weekly readership:  786,956
  • 56% are Adults 25-54
  • 52% are employed full-time
  • 7 out of 10 college + grads are “news” readers
  • News readers are 21% more likely to visit Indystar.com daily
  • Avg HHI:  $74,674
  • 80% are Colts fans
Sources: 2007 Scarborough Market Study and 2009 Scarborough Data, R2.
WordPress SEO fine-tune by Meta SEO Pack from Poradnik Webmastera