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With the excitement that transpires over the NCAA basketball tournament and other non-professional sporting events, Indianapolis does an outstanding job of living up to its nickname. Combined with the Super Bowl-winning Indianapolis Colts and the Indiana Pacers, sporting events have become a way of life for Central Indiana residents.
Audience
- 80% (954,101) of local adults are Colts fans.
- There are over 770,000 local IndyCar fans and over 667,000
- NASCAR fans.
- The Daily Sports readers are 64% male and 36% female.
- Readers are 21% more likely to be in management, business and financial operations positions.
- They have an average household income of $86,472.