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In the Star every Friday, this section will bring you the news, reviews and recipes you need to get cooking, get creative and get dinner on the table.
Weekly features in Taste include:
• In the Kitchen: Check out some of the latest home appliances and get a glimpse inside some fabulous local kitchens.
• Dining Reviews: See what’s on the menu at some of the best restaurants in town.
• Five in a Fix: Need a little kitchen inspiration? Each week get five new recipes to feed your family dinner.
• First Bite: Our Taste authority is writer Jolene Ketzenberger. She writes about food, cooking and balancing it all with life in her weekly column.
• Reader Recipe: Learn new recipes from readers just like you who want to share their favorites. These recipes will also be available online in our database located at IndyStar.com/recipes
• Calendar: Whether it’s a farmers market or a wine tasting, our list of events solves the problem of what to do this weekend.
Audience
- Friday readership: 452,894
- Taste readership: 223,789
- In 2009, Central Indiana adults spent $3.6 billion on “food at home.”
- These adults spent $2.5 billion on “food away from home” including alcohol purchases in 2009.
- 71,468 purchase locally grown food
- 60% are women
- 75% are 35+
- 67% are married
- 82% are homeowners
- 85% have been in their homes 10+ years
- 28% more likely to have a household income $150K+
- 48% more likely have eaten 10+ times at a sit-down restaurant (past 30 days)
Sources: 2009 Claritas Data, 2011 Scarborough Data, R1, and 2009 Scarborough Indianapolis Market Study.