Direct Marketing

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Star Media’s direct mail programs are flexible and easy, providing you with the opportunity to reach specific households in NDM ZIP codes and defined neighborhoods.

Audience

  • 87% of central Indiana adults use coupons.
  • 58% of market adults bought retail items as a result of mail advertising.
  • 42% of households across central Indiana have children under eighteen.
  • 76% are homeowners.
  • 84% of the market have pets.
  • 86% shop at department stores each month.
  • Over 103,000 plan to switch their cellular provider within the next year.
Source: 2009 Scarborough Data, R2.
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