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ShopLocal is Star Media’s full-market coverage product. Every Thursday it is delivered to homes of non-Star subscribers via the U.S. Postal Service. The zoned broadsheet section, containing news specific to each geographic zone, features local advertising and serves as a wrap to inserts. Advertisers can choose targeted delivery with specific zones or broad reach with all zones.
Audience
- 63% of ShopLocal readers are women.
- 68% are Adults 18-49.
- Half have children in the households.
- 66% are homeowners; however they are 40% more likely to be renters compared to the rest of the market.
- The average household income for readers is $54,380.
- 40% bought furniture 3+ years ago.
- 47% shopped for furniture over the past year.